Why Coaches Matter -- Part I: Why Do I Coach? -- Lesson 1: "To Be a Better Coach, Be a Better You": Do the Inner Work First -- Lesson 2: "You Coach a Person, Not a Sport": Be an Athlete-Centered Coach -- Lesson 3: "The Goal Is to Win; The Purpose Is Something Much Deeper": Pursue a Higher Purpose than Winning -- Part II: How Do I Coach? -- Lesson 4: "You Can't Practice in the 'Kind' World if You Compete in a 'Wicked' One": How to Turn Technique into Skill and Create an Effective Learning Environment -- Lesson 5: "Great on Paper, S#!% on Grass": Build an Engaging and Effective Practice -- Lesson 6: "Win the Day": Don't Show Up to Win; Show Up to Compete -- Lessor 7: "Make Your Athletes Feel Invaluable, Even if They Are Not the Most Valuable": Create a Positive, Inclusive Environment -- Lesson 8: "Women Tend to Weigh the Odds; Men Tend to Ignore Them": Understand the Difference between Coaching Boys and Coaching Girls -- Lesson 9: "As Many as Possible, as Long as Possible, in the Best Environment Possible": Identify and Develop Talent, Not Simply Maturity -- Lesson 10: "Most Sports Are Played on a Five-Inch Field": Succeed in the Outer Game by Winning the Inner Game -- Lesson 11: "Some Parents Are Crazy, but Most Are Just Stressed": Effectively Engage Your Athletes' Parents -- Part III: How Does It Feel to Be Coached by Me? -- Lesson 12: "Don't Take Your Culture for Granted": Establish Your Team's DNA -- Lesson 13: "Performance Is a Behavior, Not an Outcome": Establish Standards to Drive Excellence in Your Program -- Lesson 14: "You Are Enough!": Help Your Athletes Overcome Fear, Stress, and Anxiety -- Lesson 15: "Trust Is Like the Air We Breathe": Build High-Trust Teams -- Lesson 16: "The Rule of One": Create Extraordinary Moments for Your Athletes -- Lesson 17: "Just Because You're a Good Parent Doesn't Mean You're Going to Be a Good Coach/Parent": Keeping It Fair When Coaching Your Own Child -- Part IV: A New Definition of Success -- Acknowledgments -- About the Author -- Further Resources -- Notes
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